Digital Marketing / Internet marketing / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a bunch of jargon for most of the people who hear it and then use it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of your items onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is this method. That is what Online marketing must be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing with the exception social media promotion and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is actually a way to get higher rankings previously search results on search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it assists stand out one of several sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy within so as whenever pests are not reminding them with regards to their visit to your website.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771